The Goldilocks approach to business management

05/21/2013 | Small Business Trends

Running a successful small business is a careful balancing act, Richard White writes. Business owners need to target enough customers but not too many, project an attitude that is neither too casual nor too formal, and provide value for customers while still turning a profit, he writes. "If your business does not create value, for yourself and for your customers, it has no chance of success in the long run," he writes.

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