How brands can go from zeroes to heroes

05/21/2013 | TriplePundit.com

Cutting waste and pollution to zero might sound like a good thing, but when it comes to marketing messages, zero "has very limited appeal unless we talk about zero calories," writes Raz Godelnik. Strong, compellingly branded eco-products have a "greater chance to emerge out of '100% good' design thinking rather than a zero-based thinking," Godelnik argues.

View Full Article in:

TriplePundit.com

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Human Resource Director
Confidential
Salt Lake City, UT