Larger Cadbury Dairy Milk bars will cost the same

05/21/2013 | (France)

While Cadbury Dairy Milk bars in New Zealand will be made with larger and rounder pieces, the cost is not going up. The new Extra Joy blocks were created in response to consumers' preference for "new, rounder pieces which really enhance the smooth and creamy eating experience," said Alastair de Raadt, managing director, Cadbury New Zealand.

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