Monitor competitors' social activity for more leads, better marketing

05/21/2013 | BtoB Magazine

Spying on the competition via social media can be a great way to compare marketing strategies and discover leads by seeing who's entering the research phase, according to Stephanie Winans, a digital media strategist. "It's not just about stats. It's about conversation and what's going on in their business. When you can see their content, you get a competitive edge by following their conversations," she says.

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