SAP offers marketers subscriber data from carriers as a group

05/21/2013 | Wall Street Journal, The · Network World

SAP will take wireless carriers a step further in collecting data on subscribers by unveiling a cloud-based service at CTIA 2013 that will scoop up information from a collection of carriers that be sold to marketers eager to track -- anonymously -- the applications and mobile websites that customers visit. Carriers note that collecting such data is a sensitive privacy issue but insist they are assimilating the information in clumps rather than individually.

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Wall Street Journal, The · Network World

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