Is your online behavior hurting your reputation?

05/21/2013 | B2C Marketing Insider

If you rarely respond to online questions or comment about your business, now is the time to start, writes Tara Banda. "In order to maintain a good reputation for your business, you should at least try to acknowledge comments and questions as soon as you see them online, even if you don't have a complete resolution," she writes. Rather than lashing out at customers who share negative reviews, try to stay calm and craft a professional response, she writes.

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