Study: Tablet ads, video see highest click-thru rates

05/21/2014 | Mobile Marketing Magazine

Tablet ads have an average click-thru rate of 0.79%, about 40 times higher than that for desktop ads, according to Newsworks research. Video advertising fared best on tablet screens with an average click-thru rate of 1.06%, while interactive ads had the longest dwell time of 9 seconds. Text ads, by contrast, had a click-thru rate of 0.82% and a dwell time of 5.6 seconds on tablets.

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