Identifying corporate identity is key to change

05/22/2003 | Knowledge@Wharton

Professors at Wharton say successful change at Nissan and Danone Group was fueled by company executives taking the importance of corporate identity into account. Change should be structured according to how key stakeholders, which include customers, employees and investors, view the company's identity.

View Full Article in:

Knowledge@Wharton

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations