Column: Future upfronts will be more about show than sell

05/22/2006 | Advertising Age (tiered subscription model)

As cross-platform programming takes off with audiences and marketers, the network upfront is likely to evolve into a glitzy trade show, rather than a once-a-year sell-off of ad space, according to Advertising Age's Jonah Bloom. "Tomorrow's upfronts will be more a curtain raiser, a chance to ogle the goods, than a definitive marketplace," he writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY