Commentary: Five ways to rethink marketing services

05/22/2006 | Advertising Age (tiered subscription model)

Advertising Age columnist Randall Rothenberg argues that marketers need to look to digital formats, interactive media and marketing plans focused on outcomes like leads and sales, as opposed to ratings and clicks. Additionally, he advises marketers to create their own branded content to spotlight their products and services, and to look to in-house specialists to implement these strategies.

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