5 mistakes to avoid when marketing on Google+

05/22/2013 | B2B Marketing

Marketers shouldn't write off Google+ simply because it lacks Facebook's user base, Alex Aspinall writes. The social network is likely to be a slow-boiling success, and marketers should play the long game. "Google+ is not an overnight solution. ... But its adoption is very likely to deliver in the long run," Aspinall writes.

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