All-digital Newsweek to feature one ad per article

05/22/2013 | Nieman Journalism Lab · Adweek

Newsweek's all-digital overhaul will include an ad sponsorship plan that features one attention-grabbing ad per article in an effort to banish banner ads that can make pages slow-loading and tiresome for users, said Newsweek Daily Beast Co. CEO Baba Shetty. Advertising will become "less and less about what we think of advertising today, and more content that is voluntarily consumed by people because they view it as in some way useful or interesting," he said.

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Nieman Journalism Lab · Adweek

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