Travel agents should actively encourage their clients to conduct their own research on a planned trip, so they can study the information together and collaborate toward making the perfect travel experience, Richard Earls writes. This way, travel agents can show their professionalism amid all the travel deals and negative news scattered across the Web. "When you 'en-courage' your clients you empower them, and empowerment is what they crave. If you encourage your clients by empowering them, they will relax into the relationship and marvel at your confidence," Earls writes.
Published in Brief: