Companies are increasingly using online buzz as a growth metric

05/22/2013 | Forbes

Companies are increasingly turning to "voice metrics" that include referrals and Web mentions to gauge social media return-on-investment, according to an analysis from the CMO Survey. The number of companies using a "net promoter score" to measure company growth increased 30% in the past three years, while the number of friends and followers as a metric improved 27% in the same period.

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