Dannon markets Oikos Greek yogurt to men

05/22/2013 | FoodNavigator

Dannon has begun advertising its Oikos Greek yogurt to men with a print ad in Men's Health showing tubs of the yogurt in the place of an egg, hamburger or grilled chicken. "For fitness-minded men, the appeal of the protein in Oikos is rich," said Michael Neuwirth, Dannon public relations director.

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