Display problems lead to accreditation process for mobile ad networks

05/22/2013 | Advertising Age (tiered subscription model)

Many mobile advertisers are not getting their money's worth when ads do not display properly on a user's screen, yet current publishing systems often charge advertisers regardless of whether the ad renders, this article says. In response, ad networks such as Apple's iAd and Google DoubleClick are undergoing an accreditation process with the Media Ratings Council to demonstrate they can count impressions accurately and charge only for ads that displayed correctly.

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