IBM to use Watson to arm customer-facing employees with Big Data

05/22/2013 | ZDNet

IBM's Watson supercomputer is being employed as an "Engagement Advisor" to translate Big Data into information useful to customer-facing employees for companies such as ANZ, Celcom, IHS, Nielsen and Royal Bank of Canada. "Customers are saying, 'I'm sharing more with you, but I'm getting less service from you.' [Watson] can sit in the hands of the customer through a mobile phone or tablet or used by a customer associate -- both modes of interaction," says Manoj Saxena, general manager of the Watson Solutions group.

View Full Article in:

ZDNet

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA