More candy trends from NCA include off-color ideas

05/22/2013 | Advertising Age (tiered subscription model)

The candy category is on the upswing, with sales increasing by 3.7% last year, according to the National Confectioners Association, and household penetration nearly as universal as toilet paper. Some of the trends spotted at the Sweets & Snacks Expo this week: Brands such as Starburst and Twizzlers making mini and bite-sized versions, chewy Farts Candy that looks to attract children giggling at the name, and Awake Chocolate, which is aimed at college students and has added caffeine.

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