Twitter's Lead Generation Card collects info without forms

New Relic, Priceline and Full Sail are testing Twitter's new Lead Generation Card, which collects names, e-mail addresses and Twitter handles from interested users with the push of a button. "The idea is to give businesses more opportunities to discover new customers, and also reduce the amount of time spent between spotting an offer on Twitter and actually paying for the product or service online," writes Nick Summers.

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