What is sales enablement?

05/22/2013 | HeinzMarketing.com

The concept of "sales enablement" is all about creating a sense of revenue responsibility throughout the organization, Matt Heinz writes. This mission can be accomplished in many ways, but fundamentally, you have to focus on customers and bridge the divide between the sales and marketing departments, Heinz writes. "The tactics of sales enablement are delivered internally, but the value is 100% realized in the field and with your prospects," he writes.

View Full Article in:

HeinzMarketing.com

Published in Briefs: