Why you shouldn't give up on social media

05/22/2013 | B2C Marketing Insider

Companies that ignore social media are missing the chance to connect with their customers in an informal setting, Marv Dumon writes. Becoming active on social sites can help a business to promote its brand, develop a sense of community and extend its influence, he writes. On social channels, businesses "can convey that they care about how their products or services make a difference in people's lives," he writes.

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