ANA to bring the Brand Activation Association under its banner

ANA has agreed to acquire the Brand Activation Association, which was previously known as the Promotion Marketing Association and represents companies involved in promotional and shopper marketing. Effective July 1, BAA will become an operating unit under ANA and retain its name. "In trying to be a full-service association for our members, we're always looking to see how we can add to our portfolio, especially in the content area," said Bob Liodice, ANA's president and CEO.

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