Arby's to promote its brisket sandwich with 13-hour commercial

05/22/2014 | New York Times (tiered subscription model), The

Arby's this weekend will run a 13-hour commercial promoting its Smokehouse Brisket Sandwich on a TV station in Duluth, Minn. The ad will show a brisket being cooked in one uncut and quiet shot, with the long running time meant to draw attention to Arby's slow-smoking process. The ad will also air online -- but just once, with viewers eligible to win prizes such as $1,300 in cash.

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New York Times (tiered subscription model), The

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