Bud Light leads all beers in ad spending, focuses on big events

More than $84 million was spent on TV ads for Bud Light and its sub-brands during the first four months of 2014, handily beating rivals, with Miller coming in second at $58 million, according to data from iSpot. Bud Light focused on broadcast networks and major events such as the Super Bowl, while Miller aired ads during NFL games and on cable networks such as TNT and Comedy Central.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY