Bud Light leads all beers in ad spending, focuses on big events

More than $84 million was spent on TV ads for Bud Light and its sub-brands during the first four months of 2014, handily beating rivals, with Miller coming in second at $58 million, according to data from iSpot. Bud Light focused on broadcast networks and major events such as the Super Bowl, while Miller aired ads during NFL games and on cable networks such as TNT and Comedy Central.

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