Conde Nast is combining its direct digital sales with its programmatic efforts, a move that is strengthening the publisher's ties with Google and raising concerns about whether all magazine ad-sale tasks will soon be automated. Alanna Gombert, Conde Nast's head of digital sales, says the move allows the sales team to focus more on "what actually matters" and makes it more efficient. "I'm having lots more phone calls about creative and how to tell the story to the consumer to accomplish the goals of the campaign," she says.
Conde Nast strengthens its programmatic offerings
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