Conde Nast strengthens its programmatic offerings

Conde Nast is combining its direct digital sales with its programmatic efforts, a move that is strengthening the publisher's ties with Google and raising concerns about whether all magazine ad-sale tasks will soon be automated. Alanna Gombert, Conde Nast's head of digital sales, says the move makes ad sales more efficient and allows the sales team to focus more on "what actually matters. I'm having lots more phone calls about creative and how to tell the story to the consumer to accomplish the goals of the campaign."

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