Miller Lite plans to put tweeted photos in commercial

05/22/2014 | Adweek

Miller Lite is asking its target demographic of men ages 22 to 27 to submit photos of them having a good time on Twitter and Facebook for possible use in a television commercial. Select images will win cash prizes. "We're trying to capture the natural behavior that is already happening" on Twitter, MillerCoors senior brand manager Chris Rivera said of the photo-sharing campaign.

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