Small ad networks object to Web tracking proposal

The latest proposal in the ongoing debate over "do not track" browser initiatives could benefit sites such as Google and Facebook over smaller ad-tech players, according to attorneys for the small networks. The proposal allows sites to collect data on users from their own sites, but it does not allow third parties to do it. For sites such as Google, this means access to user data from its main search engine, YouTube and Gmail accounts. "The third-party ad-tech community is being railroaded," lawyer Alan Chapell said.

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