Study: Hispanics are a prime mobile audience

05/22/2014 | Adweek

In the U.S., significantly more Hispanics than non-Hispanics download mobile coupons and use mobile banking services, according to a comparative study by PricewaterhouseCoopers. Hispanics were also found to index higher for mobile video, location-based applications and messaging, and nearly two-thirds of Hispanics age 35-to-49 use tablet devices daily.

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