Burger King returns to "Have it your way"

05/23/2005 | USA Today

The Crispin Porter + Bogusky slogan was created in 1974, but its popularity and a recent surge of interest in retro culture prompted Burger King to reinstate its famous slogan in 2004. "When you have an ad campaign that sticky, it's foolish to go against it," a Burger King marketing representative said.

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