Comcast's free VOD offerings reel in viewers

05/23/2005 | MediaPost Communications · TechWeb Network

Comcast says its VOD users are watching about three times more free VOD content than a year ago and that it is having no trouble attracting advertisers. "Our OnDemand business is on track to reach more than one billion views in 2005, and so accurate and timely measurement is the next step in the evolution of VOD," said Page Thompson, VP and general manager of the MSO's OnDemand services arm.

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MediaPost Communications · TechWeb Network

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