Video game product placement gunning for males

05/23/2005 |

Since research shows primetime TV is losing young male viewers, companies like Puma and Motorola are turning to video games and "advergames," games solely created for product placement, to reach that audience. Nielsen Entertainment is already testing a system to monitor game advertising and analysts expect advertisers to spend up to $1 billion dollars on in-game advertising in the next five years.

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