Hellmann's online series "Real Food" gets second season

05/23/2008 | Wall Street Journal, The

Unilever mayonnaise brand Hellmann's will produce a second season of its online show, "Real Food Summer School," starring celebrity chef Bobby Flay. A reported 1 million viewers visited the show site in season one, and in excess of 5,000 visitors volunteered to join a "Real Food" online community.

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