Teens open to giving mobile digits to marketers

05/23/2008 | Los Angeles Times (tiered subscription model)

Teens are receptive to receiving ads on their mobile phones, especially when the messages offer useful or entertaining information, along with the sales pitch, analysts contend. "For them, responding to an ad that's relevant by sending a text or following a link on their phone is a logical brand engagement," said Nic Covey, director of insights at research firm Nielsen Mobile.

View Full Article in:

Los Angeles Times (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Director of Financial Systems
Boscov's Department Store, LLC
Reading, Pennsylvania
SEO Manager
Bed, Bath & Beyond
Union, New Jersey
Beauty Senior Marketing Manager
Nordstrom
Seattle, Washington
Specialty Retail - Development Manager
The Container Store
Coppell, Texas
Outside Sales Representitive
Purity Cylinder Gases, Inc
Lansing, MI