Teens open to giving mobile digits to marketers

05/23/2008 | Los Angeles Times (tiered subscription model)

Teens are receptive to receiving ads on their mobile phones, especially when the messages offer useful or entertaining information, along with the sales pitch, analysts contend. "For them, responding to an ad that's relevant by sending a text or following a link on their phone is a logical brand engagement," said Nic Covey, director of insights at research firm Nielsen Mobile.

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