Chips Ahoy! sets Joy campaign afloat

05/23/2010 | Brandweek

Kraft Foods cookie brand Chips Ahoy! is jettisoning its 8-year-old Cookie Guys campaign in favor of one with the tagline, "There's a lotta joy in Chips Ahoy!" The campaign was inspired by insights from moms who said their children react to the cookies with happy anticipation.

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