Analysis: McDonald's must change as millennials come of age

05/23/2013 | USA Today

McDonald's must focus on the 60 million-strong millennial generation, analysts say, as that cohort represents $247 billion in spending on restaurants -- and they're just beginning to have children. Experts say there are several ways to reach them, including becoming more cause-oriented, making restaurants more appealing to compete with fast-casual competitors, and experimenting with "craveable" foods -- a good example would be Taco Bell's millennial hit, Doritos Locos Tacos.

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