Balance Bar returns to TV to help revive the brand

05/23/2013 | MediaPost Communications

Balance Bar is looking to reintroduce its nutritional bar brand through its first TV campaign in more than 10 years. The ads are running through August on AMC, TBS, USA, TNT and Discovery, among other networks. "This category in general does not focus on TV, so we're excited about the opportunity to break through with our message," said Erin Lifeso, senior director of marketing for Balance Bar.

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