Chief of iProspect joins content marketing firm as president

05/23/2013 | New York Times (tiered subscription model), The

Robert Murray, global president of digital shop iProspect, has been named the first president of content marketing specialists Skyword -- a sign of the increasing importance of content marketing, Stuart Elliott writes. Murray says, "The content space is incredibly hot right now. ... Brands need to be part of the conversation, and the key is content."

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New York Times (tiered subscription model), The

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