Common mistakes companies make when trying to innovate

05/23/2013 | (Sweden)

Companies looking to innovate should avoid common pitfalls such as looking for a solution to a problem that has no business necessity or appointing someone within the company to be a sole innovator when a team is required, writes Gijs van Wulfen. Other pitfalls include committing to only one idea and asking customers what they want rather than trying to anticipate customer needs they don't realize they have.

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