Discovery pitches online TestTube net to young male audience

05/23/2013 | Wall Street Journal, The

Discovery Communications is targeting young male viewers who are interested in science and adventure with its new online network scheduled to debut today. TestTube, which is available via such platforms as YouTube, Xbox and its own site, will feature 15 original series. The programming comes from online video production company Revision3, which Discovery bought last year.

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Wall Street Journal, The

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