Gap encourages consumers to tell friends about sale with mobile campaign

05/23/2013 | MobileCommerceDaily.com

Gap is turning to mobile for timely alerts about a summer dress sale. A tap on the banner and expandable ads running on Pandora's iPhone application will provide users with more information and includes buttons on the sale page and on individual product pages to encourage fans to spread the word via select social networks and e-mail.

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Mobile App Acquisition Manager
Publishers Clearing House
New York, NY