Google introduces on-demand benchmark tool for DoubleClick

05/23/2013 | MediaPost Communications

Google is rolling out a self-serve benchmark tool for its DoubleClick display ad network. The tool allows advertisers to get reports on interaction rates, video completion rates, average display time and other metrics whenever they want. The data can also be organized by various categories, such as by vertical, country or ad size.

View Full Article in:

MediaPost Communications

Published in Briefs: