ItemMaster and Brandbank collaborate on product content

05/23/2013 | Supermarket News (free registration)

ItemMaster, created by Ahold USA's Peapod, has partnered with Brandbank in the U.K. to share capabilities and provide product content for manufacturers, retailers and brand owners. "Being able to make great content available is critical in today's omnichannel world," Brandbank CEO Rob Tarrant said. "Brandbank and ItemMaster share a vision to help brand owners deliver a better experience to shoppers at all touch points."

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