Kawasaki and Subway cross-promote Disney's "Lone Ranger"

05/23/2013 | Adweek

Kawasaki is tying in to Disney's upcoming "Lone Ranger" movie, and Subway is coming along for the ride. Kawasaki is giving away movie tickets in a sweepstakes, with the grand prize a Teryx4 off-road vehicle, and Subway is referencing the partnership at the point of sale and in digital and TV ads by the agency Tris3ct. "Typically, we keep our promotions within the power-sport industry. ... With this campaign, we are associating with other premium brands," says Chris Brull, Kawasaki's marketing director.

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