Mobile ad platform uses social media data to personalize ads

05/23/2013 | Los Angeles Times (tiered subscription model)

UberMedia introduced a mobile ad platform that combines data gathered from public information posted by social media users and GPS location tracking to provide targeted ads the company hopes users are interested in seeing. Universal Pictures used the platform to show trailers for its film "Oblivion" to Twitter users who like Tom Cruise, for example. Universal reported the campaign received between three and four times the usual engagement.

View Full Article in:

Los Angeles Times (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA