Mondelez hands Halls to W+K; JWT says brand lacked "respect"

05/23/2013 | Advertising Age (tiered subscription model)

Mondelez International has handed Halls creative work in Europe to Wieden+Kennedy, replacing JWT London, which was told it would lose the rest of its Halls duties by the end of the year. JWT then resigned the rest of the global business on that account, with CEO Bob Jeffrey calling the brand "a client that has not given us due respect" in a staff memo. Rupal Parekh and E.J. Schultz write, "It's the latest indicator of the expanding divide between the marketer and agency, and spells the end of JWT's 40-year relationship with Cadbury brands, which joined the Mondelez portfolio back in 2009."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY