Nespresso eyes expansion to fight off competition

05/23/2013 | Wall Street Journal, The

Nespresso is turning its attention to North America, Japan and China for sales growth in a bid to fight off competition from other single-serve coffee machines. "Competition has existed for many years. There are about 50 different capsules that are compatible with our machines ... [But] we offer the best coffee quality. At the end of the day, it's what you have in the capsule that counts," company CEO Jean-Marc Duvoisin says in this interview.

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