New Belgium promotes ale to millennials with photo contest

05/23/2013 | Mobile Marketer

New Belgium is inviting mobile users to create images incorporating the brewer's Fat Tire Amber Ale and share them on social networks. Participants will be entered in a sweepstakes for weekly prizes this summer. "We know many of our consumers -– especially millennials -– are heavy mobile users based on the segmentation we completely saw last year," said Adrian Glasenapp, brand activist at New Belgium Brewing.

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