OpenVV's open-source code could lead to online viewing standards

05/23/2013 | Adweek

The Open Video View consortium aims to establish standards for online ad viewability before lingering doubts about ad effectiveness damage sales. TubeMogul, BrightRoll, Innovid, SpotXchange and LiveRail, as well as the IAB, ANA, and the 4A's, are participating in the development of open-source code available to all players. "It's definitely coming up a lot. It's not as bad as display, but I think when it comes to video that lives in the wild, more clients are wondering," said TubeMogul CEO Brett Wilson about video ad viewability.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY