Plum Organics purchase gives Campbell a younger audience

05/23/2013 | Reuters · Washington Post, The · Wall Street Journal, The

Campbell Soup has agreed to purchase Plum Organics for an undisclosed sum. The latter, founded in 2007, makes organic food for babies and toddlers that is packaged in a squeezable pouch. Plum Organics will remain a separate brand within Campbell. With this acquisition, Campbell says, its kid-focused products will generate more than $1 billion in sales annually.

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Reuters · Washington Post, The · Wall Street Journal, The

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